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Americans value broadband more than ever with home broadband adoption rates up 15 percent in 2009 and consumers favoring Internet over cell phone and cable TV, according to new research from the Pew Internet & American Life Project.

"We found that broadband is now in the 'must keep' category for Americans, even when economic times are tough," said Horrigan, principal author of the report. "Many consumers view their home broadband connection as a conduit for connecting to community and economic opportunities."

The new research shows 63 percent of adult Americans surveyed now have broadband Internet connections at home. The growth in broadband adoption indicates that the economic recession has had little effect on decisions about whether to buy or keep a home high-speed Internet connection. The survey found that people are twice as likely to say they have cut back or cancelled a cell phone plan or cable TV service than internet service.

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